高维动画

什么是设备渲染图？

设备渲染图是通过通过高精度建模和材质渲染，清晰呈现设备内部结构（如机械传动系统、电子元器件布局），突破传统二维图纸的局限性。在技术可视化、品牌强化、效率提升三大维度，已成为企业产品宣传的核心工具，针对不同营销场景（如新品发布、技术交流、客户提案）开发定制化版本，形成体系化的视觉传播策略。

结合动画技术模拟设备运行过程（如自动化流水线作业、医疗器械操作流程），增强客户对产品工作原理的理解。数据支持：通过大数据得出机械企业动态渲染视频使客户技术咨询量提升40%。定制化渲染风格可匹配行业特性（如医疗设备采用冷色调科技感，消费品采用暖色调亲和力），形成品牌视觉记忆点。

高质量渲染图需依托专业设计团队完成，其视觉呈现水平直接反映企业技术沉淀能力，如精密仪器品牌通过渲染图展示纳米级加工精度，成功打入高端科研市场。

适配多平台传播的渲染图（如360°旋转模型、AR交互体验）可嵌入官网、社交媒体，突破线下展会时空限制。

效果数据：某智能家居企业通过AR渲染图使线上咨询转化率提高28%。

渲染图可制作成交互式产品手册，客户通过触控操作查看不同配置组合（如颜色、功能模块），缩短决策周期。应用场景：重型机械销售中，渲染图替代传统纸质样本，使单次客户沟通效率提升50%。

在虚拟展厅中集成设备360°旋转、内部结构透视等功能，覆盖全球客户。设备渲染图通过将技术参数转化为视觉语言，有效降低客户决策成本，同时为企业构建数字化营销资产。建议企业建立「渲染图素材库+交互式内容平台+数据分析系统」三位一体的营销体系，实现从产品展示到销售转化的全链路优化。

设备渲染图在产品推广成功运用设备渲染图的企业案例众多，以下是一些应用案例及分析：：

案例1：扫地机器人产品渲染图‌

应用场景‌：商家通过扫地机器人产品渲染图，呈现消费者梦想中的家居场景，展示机器人在不同房间中的灵活运动和清扫效果。

推广效果‌：

凸显产品功能‌：渲染图能够凸显扫地机器人的智能路径规划、高效清扫和自动充电等功能。

增强产品吸引力‌：通过渲染图，商家能够强调扫地机器人的紧凑设计、防撞传感器和适应性能力，使消费者更容易理解产品的优势。

激发购买兴趣‌：渲染图还允许在不同照明条件下展示机器人的细节，增强产品的视觉吸引力，激发潜在消费者的购买兴趣。

案例2：新能源企业产品渲染图‌

应用场景‌：新能源领域的高科技企业，使用高品质的产品渲染图（包括结构图、组合图、特效图、场景图），用于网站营销、产品手册和社交媒体宣传。

推广效果‌：

展示产品优势‌：产品结构图1:1精确还原产品的内部结构，以此展示产品在性能和制造工艺方面的优势，增强潜在客户对产品的信任度和认可。

呈现产品线丰富性‌：产品组合图对产品进行了系列分类和组合渲染，以呈现产品线的丰富性和多样性。

可视化产品原理‌：产品特效图通过激光效果，将电流和用电状态可视化，使潜在客户更容易理解产品的原理。

突出产品特性‌：产品场景图对于户储系列产品，通过搭配雷电交加的场景，来展示该系列产品即使在极端天气条件下也能安全稳定供电的特点。

案例3：调奶器产品渲染图‌

应用场景‌：调奶器产品通过渲染图展示从白模到户外阳光渲染的模拟、室内的写实风格渲染（偏暖色的效果传递给人温馨感）、细节展现（有着很漂亮的玻璃折射效果）等。

推广效果‌：

营造温馨氛围‌：室内的写实风格渲染，偏暖色的效果传递给人温馨感，吸引目标客户群体。

展示产品细节‌：细节展现图能够展示调奶器的玻璃折射效果等细节，提升消费者对产品品质的认知。

案例4：台球杆产品渲染图‌

应用场景‌：客户主要诉求是提升电商平台详情页产品照片质量，采用高质量一比一3D建模和渲染出图，为客户的产品效果提升到了极高的档次。

推广效果‌：

提升产品档次‌：3D渲染制作产品效果图，将产品效果提升到了极高的档次，吸引消费者关注。

优化电商平台展示‌：高质量的渲染图用于电商平台详情页，能够更好地展示产品，促进产品销售。

案例5‌：蔚领时代作为业内领先的实时云渲染解决方案提供商，在云游戏、高写实3D数字人、沉浸式元宇宙互动场景、MR/VR内容生产等应用场景落地了大量成功案例。

技术应用‌：蔚领时代运用自身的实时云渲染技术，为“云美术馆”的海量艺术展品进行赋能，实现用户无需下载庞大的客户端，用低端手机也能跑3A游戏级的线上元宇宙场景。

成果与影响‌：蔚领时代的“云美术馆”项目和《云·原神》项目分别入选相关报告的文旅行业和游戏行业应用典型案例，被评为实时云渲染领导力象限（PaaS层）和实时云渲染领导力象限（应用层）“双料”卓越引领者。

浙江电信、中兴通讯、网易杭州与数字亚运

 

案例6‌：浙江电信联合中兴通讯、网易杭州构建的全球首个大型综合体育赛事元宇宙，融合应用了5G+AR/VR云渲染+数字虚拟人技术。

技术应用‌：基于vSTB云渲染技术，场外观众和服务商可以通过手机、TV大屏、VR/AR眼镜置身虚拟现场，实现“虚拟场景”“虚拟角色”“虚拟交互”三大核心要素。

成果与影响‌：为用户带来更具科技感、仪式感、身临其境的在线活动体验，以及便捷的赞助商服务功能。有效提升浙江电信在视频业务的占有率和收益，预计可节省超过500万元线下服务成本。

克拉玛依移动与渲染云基础设施底座

 

案例7‌：随着影视、游戏等行业的快速发展，高质量、高效率的渲染需求不断增加。克拉玛依移动通过高效整合云计算资源及数据分级隔离技术创新，打造具有渲染行业特色的渲染云基础设施底座。

技术应用‌：整合算力资源，提升东西部算力协同；扩展渲染云底座技术兼容性，提升渲染效率；打造弹性计费模式，为客户降本增效；创新特色运营模式，实现高效供需匹配。

成果与影响‌：助力企业降低成本约30%，缩短产品上市周期，增强企业竞争力，带动收入同比增长278%，同时创造了上万个就业岗位。

凌海展望与造物云

 

案例8‌：凌海展望是造物云早期的企业用户，伴随造物云一起不断成长。以前摄影需要聘请摄影团队、场地布景、后勤服务，规模化视觉内容制作是品牌日趋所需，但大促活动上图速度跟不上，商机丢失不少。

技术应用‌：现在用造物云多种任何室外、室内或活动主题场景，在需要时能反复使用，实现效率千倍提升。

成果与影响‌：原来团队要半个月时间才能完成的设计需求，现在一个人一周左右就能完成。

 

新闻来源：专业3d渲染制作,产品渲染图制作,工业模型渲染,模型渲染,设备渲染图制作设计服务,并拥有大量三维图渲染制作经验。

Equipment rendering is achieved through high-precision modeling and material rendering, which clearly presents the internal structure of the equipment (such as mechanical transmission system, electronic component layout), breaking through the limitations of traditional 2D drawings. In the three dimensions of technological visualization, brand strengthening, and efficiency improvement, it has become a core tool for enterprise product promotion. Customized versions are developed for different marketing scenarios (such as new product launches, technical exchanges, and customer proposals) to form a systematic visual communication strategy.

Combining animation technology to simulate the operation process of equipment (such as automated assembly line operations and medical device operation processes), enhancing customers' understanding of product working principles. Data support: By using big data to dynamically render videos for mechanical enterprises, the customer's technical consultation volume has increased by 40%. Customized rendering styles can match industry characteristics (such as medical equipment using cool toned technology, consumer goods using warm toned affinity), forming brand visual memory points.

High quality rendering requires the support of a professional design team, and its visual presentation level directly reflects the enterprise's technological accumulation ability. For example, precision instrument brands showcase nanoscale processing accuracy through rendering, successfully entering the high-end scientific research market.

Rendering images adapted for multi platform dissemination, such as 360 ° rotating models and AR interactive experiences, can be embedded on official websites and social media, breaking through the limitations of time and space in offline exhibitions.

Effect data: A smart home enterprise increased online consultation conversion rate by 28% through AR rendering of images.

Rendering diagrams can be used to create interactive product manuals, allowing customers to view different configuration combinations (such as colors and functional modules) through touch operation, shortening the decision-making cycle. Application scenario: In the sales of heavy machinery, rendering images replace traditional paper samples, increasing the efficiency of single customer communication by 50%.

Integrate equipment 360 ° rotation, internal structure perspective and other functions in the virtual exhibition hall, covering customers worldwide. By converting technical parameters into visual language, device rendering effectively reduces customer decision-making costs and builds digital marketing assets for enterprises. It is recommended that enterprises establish a three in one marketing system of "rendering material library+interactive content platform+data analysis system" to achieve full chain optimization from product display to sales conversion.

There are numerous enterprise cases where device rendering has been successfully applied in product promotion. Here are some application cases and analysis:

Case 1: Rendering of robotic vacuum cleaner product

Application scenario: Merchants use rendering images of robotic vacuum cleaners to present consumers' dream home scenes, showcasing the flexible movements and cleaning effects of robots in different rooms.

Promotion effect:

Highlight product features: The rendered image can highlight the intelligent path planning, efficient cleaning, and automatic charging functions of the robotic vacuum cleaner.

Enhance product appeal: By rendering images, businesses can emphasize the compact design, collision sensors, and adaptability of robotic vacuum cleaners, making it easier for consumers to understand the advantages of the product.

Stimulate purchasing interest: Rendering images also allow for the display of robot details under different lighting conditions, enhancing the visual appeal of the product and stimulating potential consumers' purchasing interest.

Case 2: Rendering of New Energy Enterprise Products

Application scenario: High tech enterprises in the field of new energy use high-quality product renderings (including structural diagrams, combination diagrams, special effects diagrams, scene diagrams) for website marketing, product manuals, and social media promotion.

Promotion effect:

Showcasing product advantages: The product structure diagram accurately reproduces the internal structure of the product in a 1:1 ratio, demonstrating the advantages of the product in terms of performance and manufacturing process, and enhancing potential customers' trust and recognition of the product.

Presenting product line richness: The product portfolio diagram categorizes and renders a series of products to showcase the richness and diversity of the product line.

Visual product principle: Product special effects images visualize the current and power consumption status through laser effects, making it easier for potential customers to understand the principle of the product.

Highlight product features: For the household storage series products, the product scene diagram showcases the safe and stable power supply of the series products even under extreme weather conditions by combining lightning and electricity scenarios.

Case 3: Rendering of Milk Blender Product

Application scenarios: Milk mixer products display simulations from white molds to outdoor sunlight rendering through rendered images, realistic indoor style rendering (warm color effects convey a sense of warmth), detail display (with beautiful glass refraction effects), etc.

Promotion effect:

Creating a warm atmosphere: The realistic style rendering indoors, with warm toned effects, conveys a sense of warmth and attracts the target customer group.

Display product details: Detail display images can showcase details such as the glass refraction effect of the milk mixer, enhancing consumers' awareness of product quality.

Case 4: rendered image of billiard club product

Application scenario: The main demand of the customer is to improve the quality of product photos on the e-commerce platform's detail page. By using high-quality one-to-one 3D modeling and rendering, the customer's product effect has been elevated to a very high level.

Promotion effect:

Enhancing product quality: 3D rendering creates product renderings, elevating the product's effect to a very high level and attracting consumer attention.

Optimize e-commerce platform display: High quality rendering images are used for e-commerce platform detail pages to better showcase products and promote product sales.

Case 5: As a leading provider of real-time cloud rendering solutions in the industry, Weiling Era has implemented a large number of successful cases in application scenarios such as cloud gaming, high realistic 3D digital humans, immersive metaverse interactive scenes, and MR/VR content production.

Technical application: Weiling Era utilizes its own real-time cloud rendering technology to empower the massive art exhibits in the "Cloud Art Museum", enabling users to run 3A game level online metaverse scenes without downloading massive clients on low-end phones.

Achievements and impacts: The "Cloud Art Museum" project and the "Cloud · Genshin Impact" project of Weiling Era were selected as typical cases of applications in the cultural and tourism industry and the game industry in relevant reports, and were rated as outstanding leaders in the "dual materials" of the real-time cloud rendering leadership quadrant (PaaS layer) and the real-time cloud rendering leadership quadrant (application layer).

Zhejiang Telecom, ZTE, NetEase Hangzhou and the Digital Asian Games

Case 6: Zhejiang Telecom, in collaboration with ZTE and NetEase Hangzhou, has built the world's first large-scale integrated sports event metaverse, which integrates 5G+AR/VR cloud rendering+digital virtual human technology.

Technical application: Based on vSTB cloud rendering technology, off-site viewers and service providers can immerse themselves in virtual scenes through mobile phones, TV screens, and VR/AR glasses, realizing the three core elements of "virtual scene", "virtual character", and "virtual interaction".

Results and Impact: Bringing users a more technological, ceremonial, and immersive online event experience, as well as convenient sponsor service functions. Effectively increasing Zhejiang Telecom's market share and revenue in video services is expected to save over 5 million yuan in offline service costs.

Karamay Mobile and Rendering Cloud Infrastructure Base

Case 7: With the rapid development of industries such as film and television, gaming, etc., the demand for high-quality and efficient rendering is constantly increasing. Karamay Mobile has created a rendering cloud infrastructure base with the characteristics of the rendering industry through efficient integration of cloud computing resources and data hierarchical isolation technology innovation.

Technical application: Integrate computing power resources and enhance the synergy of computing power between the East and the West; Expand the compatibility of rendering cloud base technology and improve rendering efficiency; Create a flexible billing model to reduce costs and increase efficiency for customers; Innovate distinctive operational models to achieve efficient supply-demand matching.

Results and Impact: Assisted enterprises in reducing costs by approximately 30%, shortening product launch cycles, enhancing competitiveness, driving a year-on-year increase in revenue of 278%, and creating tens of thousands of job opportunities.

Linghai Outlook and Creation Cloud

Case 8: Linghai Vision is an early enterprise user of Chuangyun, growing together with Chuangyun. In the past, photography required hiring a photography team, setting and logistics services, and large-scale visual content production was increasingly needed by brands. However, the speed of image production for large-scale promotional events could not keep up, and many business opportunities were lost.

Technical application: Nowadays, with the use of Creative Cloud, various outdoor, indoor, or activity themed scenes can be repeatedly used when needed, achieving a thousand fold increase in efficiency.

Results and Impact: The design requirements that used to take the team half a month to complete can now be completed by one person in about a week.